Thanks to Google algorithm updates, it’s bringing multiple nightmares to digital marketers who are thinking of ways to optimize websites for maintaining a consistently high ranking on Google. Now that Google has already decided to make low-quality content pages invisible and penalize sites with over-use of keywords, does it mean that there are no more optimization techniques left to unearth?
- Mobile search optimization
According to Google, nearly 50% of its traffic comes from mobile devices such as smartphones, tablets, etc. So, you need to optimize your website for mobile. You can hire a top-notch SEO company in Bangalore, India to help your site become mobile-friendly for grabbing the attention of the maximum target audience who are mobile savvy. Google has already announced that starting April 21 it will pay high importance to mobile-friendly sites giving them high ranking in its mobile search results.
- Focus on keywords
Try to use more conversational phrases that people are actually typing when searching for products or services similar to what you are offering. 2014 has seen Google Hummingbird bringing a drastic change in the way Google used to analyze search queries. What SEO companies need to do is use more variety of keywords based on users’ search intent.
- Be active on social media
Don’t ignore social media web platforms like Facebook, Twitter or Google+. They have the power of making or breaking a company with content that worldwide social media users are ready to share and comment. So, keep posting fresh content that are interesting to read for popularizing your brand and building a brand loyalty.
- Search engine-friendly URLs
Your web page URL should be consistent having relevant keywords. Also, there should not be any broken or irrelevant links within your web page content. Best of companies offering SEO services in Bangalore make sure they create URLs and links that are search engine-friendly.