Ralecon Digital Marketing Company in Bangalore - FAQ's
What are the latest digital marketing trends in 2021?
- Voice Searches are increasing day by day, Google also released BERT update supporting the voice search to understand natural language better and deliver the relevant results to user, so optimising the content for humans is very important instead of search engines, as a webmaster we need to provide as much as possible information about the service or products to the users through engaging content.
- Mobile First Index - Mobile UI/UX is very important nowadays, more than 80% of search queries are coming from smartphones, optimising the mobile website with engaging elements and SEO content will help the user to understand our service or product better to make their decision.
- Content Marketing is the key to build quality backlinks that will help in improving the keywords ranking and drive more organic traffic to the website.
- Unique Backlinks strategy, in 2021 submitting the same content in different sites will not help, Google prefers to fetch index the unique content, so as a SEO expert it is very important to identify the relevant high domain authority blogs or articles sites to post unique content about the product or services to generate the quality backlinks.
- Loading time optimisation is very important in 2021, its recommended to optimise the website loading time for both desktop and mobile, it should be less than 3 seconds.
- Schema optimisation is very important to improve the ranking position in 2021, through schema we can leverage the rich snippets which appears in Google search results page.
- Google rolled out sub topics content recognising update for the user's borad search query, it is recommended to to enhance the content with more information using sub topics and all possible combination of search terms.
Why do I need digital marketing services?
Are you of the belief that traditional marketing techniques are enough to promote your brand in the market?
Traditional marketing techniques require more investment, effort and spread your efforts over a wide audience, giving you minimum returns. Digital marketing allows you to focus on a target group, work within your stipulated budget and keep a track of the ROI.
| Traditional Marketing | Digital Marketing |
|---|---|
| Marketing campaigns are wide and reach out to all kinds of audiences | Marketing campaigns can be targeted to specific audiences based on educational background, interests, behaviours, income, and more. |
| Not available round the clock | Your business is available 24/7 to audience |
| ROI cannot be measured | ROI can be measured |
| Expensive | Economical |
| Limited display time of the advertisement, be it on print or television | Unlimited display time. Once you post the campaign or advertisement, it can always be accessed online. |
There are plenty of digital marketing agencies in Bangalore. Why should I choose to work with Ralecon?
As mentioned above, Ralecon is a core digital marketing agency in Bangalore that has worked on with more than 500 clients from different industries. We have faced lots of challenges in the marketing campaigns. Every time, Ralecon has defined the right solutions and did the needed work to achieve desired results our client needed. We have the best practices in place for different business verticals and we can produce results in short period of time.
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What makes Ralecon different from the other digital marketing companies in Bangalore?
No Micro Management
When you engage with Ralecon, we take complete responsibility of the entire digital marketing process. We pay attention even to the minute details to promote your brand online. Once, you have outsourced your digital marketing services to us, you don’t have to worry about continuously following up. You focus on your business. We will take care of the digital marketing and keep you posted regularly.
I work on a niche market. Can you cater to my specific digital marketing needs and preferences?
Yes, we can. It is very important for us to understand your business and industry before we work on the digital marketing strategy. We will meet you in person to understand your business model, objectives, USP, current industry scenario and your competitors. After that, we do our own market research to understand the target audience and their behaviour. This way, the campaign will be focused, leading to better results.
How much should I spend for digital marketing?
The spend is purely based on your digital marketing objective. As a business, you may look for any of the following objectives:
- sales/lead generation
- organic visibility (rank your website in 1st page of Google search results)
- branding
- content marketing
- reputation management
- Others
We don't have fixed packages, but dynamic plans that are designed based on your digital marketing objectives.
Does Ralecon help start-up companies with digital marketing services?
Definitely, Yes!
We are happy to work with all clients, regardless of the size or the sector. Our client list includes SMEs, big brands and start-ups. We have worked with plenty of start-up companies and in fact we love to work with start-ups. We can help you achieve your digital marketing objectives in a budget that is affordable for you.
DIGITAL MARKETING SERVICES FOR A STARTUP COMPANY
Why do I need to work with Ralecon when I have an in-house resource?
Well! You may have an in-house resource. Digital marketing requires team work where in you need a content writer to write web content/blog/articles, a designer to work on design/UI changes, a developer to optimize loading time/ensure mobile friendliness and a social media expert for managing the social media platforms. Just working with one resource may not give you the results you’re looking for. At the same time, having a full-fledged team may become a drain on your resources and finances. This is where, Ralecon can help you as we have dedicated teams for everything. We can help you achieve your digital marketing goals effectively.
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How do you measure the success of the digital marketing efforts?
We rate the success of the digital marketing campaigns based on the below KPIs (Key Performance Indicators:-
- Keywords ranking
- Organic Traffic
- Organic Leads/Conversions
- Brand Reach
Do you provide client references to ask about your work?
Yes! We do. We will be happy to share our client details (after permission) for you to have a talk and get confidence about our work.
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How often do you send reports?
We usually send weekly reports to our clients. The report will give an overview on the performance metrics and the activities done.
What is the frequency of direct meeting?
We have direct meeting with our clients once in a month. We check with our clients and fix-up a convenient time for meeting. Our account manager along with technical resource meets clients and explains in detail about the performance and activities.
Is Digital Marketing Expensive?
Digital Marketing is not expensive when compared to traditional marketing. It is way cheaper then traditional marketing channels like TV, newspaper, etc. also we can clearly measure the performance (ROAS (Return on Ad Sped)) using Google Analytics tracking tool and increase the budget for for performaing digital marketing channels.
Can digital marketing really help business?
World is completing moving towards digital, digital marketing becomes primary marketing channel to promote the services and products. Businesses should adapt to current trend and increase their marketing budgets in digital marketing to improve their presence and compete with their competitors.
What does digital marketing include?
Digital marketing includes, search engine optimisation (SEO) to improve organic traffic and conversions, paid advertising to get instant visibility and conversions, social media for branding.
Do you offer a free consultation?
Yes! We offer free consultation. Kindly drop an enquiry in the contact form. Our team will get back to you with a detailed audit report and have a free consultation with you.