Influencer Marketing in India: Why It Is the Next Big Growth Channel for Your Brand
Brands today face one common challenge: getting noticed by the right audience in an ocean of digital content. Influencer marketing has emerged as one of the most effective solutions to this. By collaborating with content creators who have a loyal and...
How Startups Can Build Brand Awareness Online on a Budget?
Every startup dreams of becoming the next big name, but achieving brand awareness can be costly. Fear not: with ingenuity and data-driven strategies, you can punch above your weight and your budget. Here's how and why Ralecon is your ideal digital...
Performance Marketing Vs Brand Marketing: What C-Suites Must Know
If you’re part of the C-suite today, you’ve probably been asked this before: “Should we double down on ad campaigns that deliver immediate ROI, or focus on building a brand that people actually remember and trust?” It’s a valid question.In a world where...
Performance Marketing Vs Brand Marketing: What C-Suites Must Know
If you’re part of the C-suite today, you’ve probably been asked this before: “Should we double down on ad campaigns that deliver immediate ROI, or focus on building a brand that people actually remember and trust?” It’s a valid question.In a world where...
Why Taylor Swift is a Better Marketer Than Most CMOs (And What Brands Can Learn)
Social media isn’t just a place to post selfies or ads anymore. It’s where brands either build real communities or get lost in the scroll. And if anyone’s cracked the code, it’s Taylor Swift. Whether it’s secret clues on Instagram, surprise album drops,...
Thala for a Reason: How to Build a Cult Following for Your Brand
There’s a reason MS Dhoni’s fans turn everything into a celebration of his legacy. A random number? “Thala for a reason.” A random fact? “Thala for a reason.” It’s not just fandom. It’s devotion. The kind of loyalty every brand dreams of. But here’s the...
Performance Marketing Vs Brand Marketing: What C-Suites Must Know
If you’re part of the C-suite today, you’ve probably been asked this before: “Should we double down on ad campaigns that deliver immediate ROI, or focus on building a brand that people actually remember and trust?” It’s a valid question.In a world where...
Why Taylor Swift is a Better Marketer Than Most CMOs (And What Brands Can Learn)
Social media isn’t just a place to post selfies or ads anymore. It’s where brands either build real communities or get lost in the scroll. And if anyone’s cracked the code, it’s Taylor Swift. Whether it’s secret clues on Instagram, surprise album drops,...
Thala for a Reason: How to Build a Cult Following for Your Brand
There’s a reason MS Dhoni’s fans turn everything into a celebration of his legacy. A random number? “Thala for a reason.” A random fact? “Thala for a reason.” It’s not just fandom. It’s devotion. The kind of loyalty every brand dreams of. But here’s the...