No matter what kind of digital marketing strategy you have in place, you can’t get off the first base if you don’t focus on the basics – keywords, especially the long-tailed ones. As a startup, you not only have to compete against the emerging market, but also with the established brands. When you’re up against such tough competition, it gets even more important to have a robust organic search engine optimization strategy in place.

Before you start on your SEO plan, ask yourself these questions:

  • Who’s my target audience?
  • For which search engine am I optimizing my website?
  • Who are my competitors and what’s their strategy?
  • What are the best methods I can use to reach out to my audience?

You will notice that your answers to all these questions lead to the same point – having the right long-tailed keywords!

Finding Long-tailed Keywords

Two things you need to think when you start scouring for long-tailed keywords – relevance and easy to target

Ways to find keywords:

  • Google search bar

This search engine is built on the searcher’s intent. When you type in a few words or a phrase, say GPS tra…., the search engine gives you numerous options listed according to relevance and popularity. Grab the relevant keywords from here.

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  • Keyword Research Tools

Many popular keyword research tools help you search for the right keywords based on various criteria and conditions. Some of the popular tools that you can try are:

  • Google Trends
  • Google AdWords Keyword Planner Tool
  • Moz Keyword Explorer

All these tools are user-friendly and efficient. You just need to register yourself and key in the inputs.

How well are my keywords performing?

After you’ve populated your website, blogs, and other content with relevant keywords, it’s time to check if they’re doing the work for you.

You need to check if the keywords are

  • Bringing in more visitors
  • Ensuring better conversion rates
  • Improving your page ranking on search engines

To do all these, you need to have the following metrics

  • Click Through Rate Average (CTR) – You can find this using Google Search Analytics
  • Conversion Rate
  • Page Rank

Long-tailed keywords are the key to better and long-lasting performance on the search engines. As a startup enterprise, when you’re just establishing your base in the digital space, it’s best to link the right keywords to your business. Keep keywording…. and checking results!