Have you heard the epic tale of the fight between David and Goliath? David is a small boy who has nothing but a slingshot with him. Goliath is a giant with the best armour and weapons. It was an uneven fight, but David uses his wit and his slingshot correctly to fell the mighty giant. There are many such cases of David Goliath bouts in the market. Sometimes the big players win sometimes the small players grab the wins.
What’s the takeaway from this classic story? One doesn’t need to have the best of things or techniques to win. You just need to be creative, innovative, and brave to take the challenge.
This is, in fact, the same thing that defines Guerrilla marketing. You would have probably heard of Guerrilla in connection with war and are wondering how it is related to marketing. Well, Guerrilla warfare involved these three important things:
- Unconventional methods
These are the same things, we say, you need to have in a successful marketing campaign.
Are you are running a small business? Whether or not you have approached a digital marketing company in Bangalore to promote your business online, you should definitely check out how Guerrilla marketing will affect your business. In fact, we suggest you should check if the agency offering digital marketing services in Bangalore has even come up with this concept to marketing your products or services. If not, we seriously suggest you take a look at this and see if it work better than your current marketing strategy.
Getting back to our discussion, let’s talk about the ways in which Guerrilla marketing is beneficial for your business.
1. It’s economical
You’re probably spending a huge percentage of your profits on availing digital marketing services in Bangalore to promote your business. Well, you can surely cut down on those expenses when you use this form of marketing. It is because Guerrilla marketing is not about ostentatious advertisements or making huge statements, but just the opposite. It is about making a small gesture that will get people to notice your business.
Take this comment thread on Burger King’s Instagram account. Now, we don’t know whether this was a strategized plan of Burger King to increase interaction on their Instagram account or if it was a legit conversation that led to the breakup of a couple. Our takeaway is that, with just a little out-of-the-box thinking, we can market the business. How much do you think was spent on putting up this one picture that started it all?
We don’t suggest breaking up couples, but there are other ways in which you can build a conversation with your audience and keep them interested. However, for that you need to be constantly in touch with your audience, gauging their reactions, emotions, and reaching out to them.
2. It sets you apart from your competitors
Tell us, wouldn’t any business want to stand apart from the competitors? It’s these little Guerrilla marketing techniques that whip up attention and causes the audience to focus on your company.
When Gold Toe wanted to launch its new line of undergarments, its digital agency came up with a very innovative method to market the new products. They just placed those new items of clothing on statues around the city. There are numerous clothing lines in the world. But, did anyone come up with such an innovative idea? This is how Guerrilla marketing works.
3. It makes your audience think and respond
A marketing campaign is not done just to get people to buy your products or sign up for your services. They should think about why your company is better than the others in the market. It is then that prospective and regular customers become loyal customers. And when your audience appreciates your respect for them, they are more likely to get back to you. Don’t you think that having customers who appreciate you are going to stay around for longer?
Let us know what you think about Guerrilla marketing techniques and if you think it will help promote your business? So, the next time you consult a social media agency in Bangalore, do make sure to check out if they can give you such innovative and creative marketing solutions?