Bangalore based digital marketing firm Ralecon was amongst the top ten companies from India that attended the Google Partners Summit 2016 in San Francisco, USA.

18th November, 2016:

Ralecon one of the front runners when it comes to digital marketing services and SEO based services in the country was amongst the elite list of ten companies that were chosen to attend the Google Partners Summit this year from India. The company has shown strong resilience and has grown into one of the leaders in digital marketing in the city within a very short span of time owing to its zealous team and quality of service.

About Summit 2016

The Google Partners Summit is an annual event and this year witnessed a participation of around 900+ partners from 50+ countries across the globe. Ten of these partners were from India out of which 6 were chosen from South India. The attendee firms and companies together contribute to over 9% of Google’s Ad Revenue.

Takeaways from the Summit

The Summit primarily focussed on the future of digital marketing and the main points in consideration were mobile searches and how they will rule the roost in the days to come. Emphasis was also laid on digital videos and why they are garnering a lot of attention today and how it is important for these companies to focus on this aspect in the coming decade. Searches with ‘near me’ themes were predicted to increase significantly and these were the areas to be focussed upon by companies to target their audience better.

When there is talk of the future, AI (Artificial Intelligence) can’t be left behind and this was also a key feature that was discussed at length at the Summit. Discussions about cross channel marketing and cross device marketing were also conducted and the importance of targeting the same user across multiple channels and devices was expounded upon.

Ralecon’s take on the Summit

Speaking on this momentous occasion, Mr. Sethuraman, Director and Co-Founder of the company said, “We are extremely happy to have participated in the annual Partners Summit at Google. It is indeed a proud moment for us and we believe that this will help a long way in cementing our position in the industry. At the Summit, discussions on a variety of different subjects from the future and scope of digital marketing to innovation were discussed. A lot of ideas were thrown around and interactions on various topics from work culture to market research and innovation happened. We are looking forward to work on cross channel marketing and focussing on targeting mobile based searches. We look forward to a continued association with Google for years to come.”

About Ralecon

Founded in 2012, Ralecon is a Google certified partner company and Microsoft Bing certified partner. With over 500+ clients from over 10 different countries, Ralecon is a leading digital marketing services provider and has served diverse clients from varied industries and business verticals. The company has always stayed within the top 3 ranks in Google Search Result Pages for all its business related keywords and this in itself is a testament to the company’s SEO strategies and digital marketing prowess.

With an objective to serve with complete transparency and ethical business practises, the company strictly adheres to all the best industry practises and ensures regular communication with clients even post sales and is poised to stay at the top of its given in the days to come.