Social Media & Content Strategist







About the role

As a Social Media & Content Strategist at Ralecon, you will play a vital role in managing the company’s online presence and reputation across various social media platforms and websites. This multifaceted role involves not only creating compelling content but also strategizing and implementing content plans to drive engagement and achieve business objectives. You will be responsible for crafting innovative content strategies, monitoring performance metrics, engaging with users, and overseeing the organisation’s marketing
strategy to drive revenue and enhance brand visibility.

Job summary

  • Develop and execute comprehensive content strategies to drive engagement and enhance brand awareness across social media platforms and websites.
  • Manage Ralecon’s social media accounts and websites to establish a strong digital presence, ensuring consistency in messaging and branding.
  • Create engaging content and visuals for social media posts, website updates, blogs,and other digital platforms.
  • Monitor and analyse performance metrics to track the effectiveness of content strategies, social media campaigns, and website traffic.
  • Engage with users and respond to inquiries, comments, and messages across social media platforms, fostering meaningful interactions and building brand loyalty.
  • Oversee Ralecon’s marketing strategy and leverage social media channels to drive revenue and customer engagement, aligning content efforts with overall business objectives.
  • Manage the brand’s online reputation and monitor customer sentiment across social channels, proactively addressing any issues or concerns.
  • Collaborate with internal teams, including marketing, sales, and customer service, to ensure alignment of messaging and strategy across all digital platforms, contributing to a cohesive brand identity and customer experience.

You are the right fit, if you have

  • A Bachelor’s degree in marketing, communications, or a related field.
  • Proven experience managing social media accounts and websites for organisations.
  • Strong understanding of social media platforms (including YouTube, LinedIn, FB,Insta and X) and website management tools.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and optimise social media performance.
  • Creative thinking and ability to generate engaging content.
  • Proactive attitude and ability to work independently as well as part of a team.

In return we offer you

A competitive compensation package along with ample opportunities for career growth. Our work environment is supportive, encouraging innovation, and you’ll be part of a dynamic team that values your skills and contributions.

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