About the Role

As a Senior Content Writer (SCW) at Ralecon, you will be responsible for planning, creating, and overseeing the development of high-quality, SEO-driven content that aligns with client branding and digital marketing goals. This role involves producing compelling content across a range of formats including websites, blogs, guest posts, advertisements, emailers, Quora, and social media. This role requires excellent writing skills, a deep understanding of content marketing and the ability to manage and mentor a team of content creators.

In addition to content development, you will take ownership of maintaining editorial standards, guiding junior writers, and ensuring all deliverables are aligned with performance objectives. You will work closely with internal teams including SEO specialists, account managers, and designers to deliver content that not only engages the audience but also contributes to improved online visibility and lead generation for clients.

Job summary

At Ralecon, the Senior Content Writer will be responsible for creating high-quality written content for websites, blogs, guest blogs, emailers, quora, advertisements, and social media platforms. This content should reflect each client’s unique brand tone, enhance their online visibility, and effectively contribute to broader digital marketing campaigns. You will ensure that all outputs are consistent, accurate, original, and aligned with project goals, while efficiently managing multiple assignments within tight deadlines.

• Content Creation & Strategy: Create original, grammatically sound, and SEO-optimized content for blogs, guest blogs, websites, emailers, social media, Quora and press releases, while crafting compelling headlines and CTAs that align with each client’s branding and goals.
• Data-Driven Content Development: Write well-researched content that incorporates statistical data, infographics, charts, and figures to enhance organic traffic and drive lead generation.
• Research & Ideation: Conduct in-depth research on industry trends and collaborate with internal teams to generate strategic content ideas based on current digital trends and competitive analysis.
• Brand Alignment: Understand the brand’s voice and tone to create content that aligns with the client’s identity and effectively connects with the target audience.
• Headline & Title Crafting: Think up titles for each piece of content that are compelling, relevant, and appropriate for the target audience and platform.
• Quality Assurance: Proofread, edit, and format all content to ensure accuracy, readability, and alignment with brand tone, while using tools like Grammarly or Copyscape to ensure it is error-free and plagiarism-free.
• Competitor Monitoring: Stay updated on competitor activities and industry happenings to develop content that stands out and appeals to the audience’s current interests.
• Project Load: A maximum of 2,500 words per day should be crafted, ensuring the highest level of quality is maintained throughout.
• Collaboration: Work closely with SEO, design, and account management teams to ensure all written content supports search intent, creative design, and client-specific expectations. Coordinate with different tech team members to ensure cohesive content delivery with the content coordinator.
• Content Calendar Management: Assist in planning and managing content calendars to ensure timely delivery of content assets.
• Time & Project Management: Manage time efficiently by prioritizing tasks, adhering to deadlines, and handling multiple content projects without compromising quality. Ensure timely delivery of content projects, managing deadlines and bottlenecks efficiently.
• Reporting & Documentation: Maintain structured documentation of content drafts, feedback, approvals, and publishing logs. Share performance updates during team reviews.
• Performance Optimization: Use analytics tools to monitor content performance and suggest enhancements to improve visibility, engagement, and ROI.
• Process Adherence: Complete all tasks assigned in Zoho Projects within deadlines while following Ralecon’s editorial standards and participating in ongoing process enhancement discussions.
• Leadership & Mentoring: Provide guidance, feedback, and support to junior writers. Uphold editorial standards and foster a collaborative team culture. Conduct training sessions and regular feedback reviews to improve writing quality.
• Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Content Coordinator (CC), Associate Head of Digital Operations (AHODO), Head of Digital Operations (HODO) or Senior Management to support overall team objectives.

You are the right fit, if you have

• Educational Background: Hold a bachelor’s degree in English, Journalism, Communications, or a related field.
• Experience: Proven experience of 5+ years in content writing, preferably within a digital marketing agency and prior exposure to SEO or technical content being an added advantage. Proven ability to manage multiple content projects and lead a team.
• Writing & Language Proficiency: Demonstrate exceptional command over English grammar, spelling, and punctuation, with the ability to flex your writing style and tone to suit various industries and content formats.
• Digital Marketing Knowledge: Strong understanding of digital marketing principles and practices.
• Client Expertise: Ability to understand client needs and tailor strategies and content accordingly.
• Detail Orientation & Learning Agility: Exhibit strong attention to detail, effective time and research management, multitasking capabilities, and a willingness to learn new content formats and digital tools in both independent and collaborative work environments.
• Technical Tools Proficiency: Be proficient in tools such as Google Docs, MS Word, Grammarly, WordPress (basic), Trelo, Asana, Copyscape, Zoho Projects, and Zoho Cliq to manage content creation and project workflows efficiently.

In return we offer you

A competitive compensation package along with ample opportunities for career growth. Our work environment is supportive, encouraging innovation, and you’ll be part of a dynamic team that values your skills and contributions