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William Penn is one of the leading retailers of premium and branded pens in India. The company wanted to improve its online presence and increase organic traffic and revenue through search engine optimization (SEO).
William Penn is one of the leading retailers of premium and branded pens in India. The company wanted to improve its online presence and increase its organic traffic and revenue through search engine optimization (SEO).
Ralecon, a leading SEO agency, developed a comprehensive SEO strategy to help William Penn achieve its goals. The strategy included:
Ralecon conducted extensive research to identify the most relevant and profitable keywords for William Penn. The agency identified over 100 keywords related to premium pens and stationery products and narrowed it down to the most relevant 60 keywords.
Ralecon optimized William Penn’s website for the targeted keywords by improving the website’s technical structure, meta tags, and content. The agency also optimized the website’s images, headings, and internal linking structure to improve its overall user experience.
Ralecon developed a content marketing strategy to create high-quality blog posts and articles related to the company’s products and services. The agency also created informative and engaging product descriptions and optimized the website’s category pages to target long-tail keywords.
Ralecon executed a strategic link-building campaign to acquire high-quality backlinks from authoritative websites. The agency created guest posts, infographics, and other types of content to attract links from relevant and trustworthy websites.
expertise in keyword research, on-page optimization, content marketing, and link building contributed to the company’s success.
Ralecon's SEO strategy yielded significant results for William Penn. Within a year, the company achieved the following:
190+ high search volume keywords ranked on the 1st page of Google.
48% increase in organic traffic in 2 years.
75% increase in organic revenue in 2 years.
Ralecon’s comprehensive SEO strategy helped William Penn increase its online visibility, traffic, and revenue. The agency’s expertise in keyword research, on-page optimization, content marketing, and link building contributed to the company’s success.
