Ever seen a brand swoop into a trending conversation and instantly steal the spotlight? That’s Trendjacking – the art of riding viral waves to boost visibility, win laughs and spark engagement.
Trendjacking is the art (and science) of surfing a live trend – a meme, a viral hashtag, breaking news or a cultural moment and adding your brand’s voice in a way that’s timely, relevant and shareable. When done right, it feels clever and organic. When done wrong, it feels desperate. For a smart, safe and high-return approach, here’s how to do it and why Ralecon, a leading digital marketing agency in Bangalore, is the perfect partner to make it happen.
Why Trendjacking matters now more than ever?
Social media trends explode fast and reach huge audiences. As of mid-2025, there are roughly 5.66 billion social media users worldwide, meaning about two-thirds of the planet is online and ready to see or ignore your content. On average, people spend over 2 hours and 20 minutes on social platforms daily, so the opportunity to catch eyeballs is constant but fleeting.
Some couple of golden examples
“You can still dunk in the dark” – Oreo’s tweet during the 2013 Super Bowl blackout remains the classic textbook example – quick thinking, brand-on and perfectly timed. The tweet went viral almost immediately and still gets cited in marketing classes for a reason.
On the flip side, the 2014 ALS Ice Bucket Challenge shows how Trendjacking (or trend-leading) can drive a huge impact when tied to a purpose; the campaign massively increased donations and awareness for ALS research. While viral energy can ebb quickly, the right movement can produce measurable, long-running results.
Amul’s iconic billboard and social media creatives have been India’s Trendjacking gold standard for decades. Whether it’s celebrating PV Sindhu’s Olympic medal, poking fun at political moments or welcoming Rajinikanth’s movie releases, Amul has mastered the art of witty, hyper-localised commentary that spreads fast and stays memorable.
Five practical steps of Trendjacking without face-planting
- Listen first. Use social listening to spot rising trends and assess sentiment before you commit. Early detection is your edge.
- Ask: Is this relevant? If the trend doesn’t fit your brand identity or value proposition, skip it. Relevance beats cleverness.
- Act fast but smart. The window for viral relevance is usually hours, not weeks. Have approval workflows that allow speed without sacrificing tone.
- Add value or levity. Give people a reason to share: a laugh, a useful tip or a helpful perspective; not a salesy blast.
- Measure obsessively. Track reach, sentiment, engagement and downstream KPIs (traffic, leads, conversions). If it’s working, amplify with paid; if not, pivot and learn.
Platform realities in 2025
Short-form video and real-time social have shifted the playground. The reach continues to be enormous; hundreds of millions of Indian users and over a billion global monthly users across different estimates, which means trends there often spill into other networks fast.
Bottom line: Prioritize platforms where your audience already spends time and tune your creative to native formats.
Trendjacking: Your Brand’s Fast Pass to Viral Fame
Trendjacking lets brands ride the wave of what’s hot right now, grabbing instant attention, boosting engagement and staying relevant. Done right, it sparks conversations and attracts new audiences; all while making your brand feel fresh and impossible to scroll past.
Why Ralecon is your Trendjacking partner (and not just another agency)
Trendjacking isn’t just creativity; it’s systems + speed + judgement. That’s where Ralecon shines. Ralecon, a Swadeshi digital marketing powerhouse from Bangalore, India, transforms brands for 550+ clients across 14 countries. As a Google Premier Partner with 13+ years of expertise, our 90+ passionate experts deliver AI-driven SEO (AISO) for global search engines, LLMs, and voice search, plus performance marketing with programmatic and native ads, social media, video production, creative design, UX/UI, email marketing, web design, maintenance, and hosting support. Industry-agnostic, we fuel success in education, healthcare, retail, and more with innovative, results-driven strategies. Sign up for a free consultation to elevate your brand! Ralecon: Made in India, Trusted Worldwide.
What Sets Us Apart at Ralecon:
- Speed to Publish: We don’t wait for trends to peak. We spot signals early and surface opportunities that match your brand voice.
- Rapid Creative Sprints. Our on-demand creative teams can prototype and publish native assets in hours, not days.
- Creative that Converts: Ideas built to be shared and measured against your KPIs.
- Data + Judgement. We pair sentiment analysis with human editorial review to avoid tone-deaf missteps.
- Full-funnel Amplification: Viral organic posts are great; turning them into website visits, leads and revenue is where we focus.
- Reputation Management: Our approval framework and crisis playbooks help you move fast without risking brand fallout.
Real results feel simple: more visibility, uplift in engagement and measurable traffic and lead spikes from moments that matter.
Ready to Trendjack the right way?
If you want Trendjacking that’s fast, smart and profitable, Ralecon, the best digital marketing agency in Bangalore, is ready to be your co-pilot. Get in touch for a Trendjacking Strategy Session where we will audit your current listening setup, spot immediate trend opportunities and outline a campaign you could launch this week. Let’s catch the next big moment together.