{"id":614,"date":"2018-01-03T11:49:36","date_gmt":"2018-01-03T11:49:36","guid":{"rendered":"https:\/\/www.ralecon.com\/blog\/?p=614"},"modified":"2018-01-03T11:50:54","modified_gmt":"2018-01-03T11:50:54","slug":"loop-in-the-visitors-with-long-tailed-keywords","status":"publish","type":"post","link":"https:\/\/www.ralecon.com\/blog\/loop-in-the-visitors-with-long-tailed-keywords\/","title":{"rendered":"Loop in the visitors with long-tailed keywords"},"content":{"rendered":"<p>No matter what kind of <a href=\"https:\/\/www.ralecon.com\/\">digital marketing strategy<\/a> you have in place, you can\u2019t get off the first base if you don\u2019t focus on the basics \u2013 keywords, especially the long-tailed ones. As a startup, you not only have to compete against the emerging market, but also with the established brands. When you\u2019re up against such tough competition, it gets even more important to have a robust organic search engine optimization strategy in place.<\/p>\n<p>Before you start on your <a href=\"https:\/\/www.ralecon.com\/search-engine-optimization.htm\">SEO plan<\/a>, ask yourself these questions:<\/p>\n<ul>\n<li>Who\u2019s my target audience?<\/li>\n<li>For which search engine am I optimizing my website?<\/li>\n<li>Who are my competitors and what\u2019s their strategy?<\/li>\n<li>What are the best methods I can use to reach out to my audience?<\/li>\n<\/ul>\n<p>You will notice that your answers to all these questions lead to the same point \u2013 having the right long-tailed keywords!<\/p>\n<h4><strong>Finding Long-tailed Keywords<\/strong><\/h4>\n<p>Two things you need to think when you start scouring for long-tailed keywords \u2013 relevance and easy to target<\/p>\n<h4><strong>Ways to find keywords:<\/strong><\/h4>\n<ul>\n<li>\n<h5><strong>Google search bar <\/strong><\/h5>\n<\/li>\n<\/ul>\n<p>This search engine is built on the searcher\u2019s intent. When you type in a few words or a phrase, say GPS tra\u2026., the search engine gives you numerous options listed according to relevance and popularity. Grab the relevant keywords from here.<\/p>\n<p><a href=\"https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Search-Box.png\"><img loading=\"lazy\" class=\"size-full wp-image-622 aligncenter\" src=\"https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Search-Box.png\" alt=\"SEO Company in Bangalore\" width=\"800\" height=\"456\" srcset=\"https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Search-Box.png 800w, https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Search-Box-300x171.png 300w, https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Search-Box-768x438.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<ul>\n<li><strong>Keyword Research Tools<\/strong><\/li>\n<\/ul>\n<p>Many popular keyword research tools help you search for the right keywords based on various criteria and conditions. Some of the popular tools that you can try are:<\/p>\n<ul>\n<li>Google Trends<\/li>\n<li>Google AdWords Keyword Planner Tool<\/li>\n<li>Moz Keyword Explorer<\/li>\n<li>keywordtool.io<\/li>\n<li>Keyword.io<\/li>\n<\/ul>\n<p>All these tools are user-friendly and efficient. You just need to register yourself and key in the inputs.<\/p>\n<h4><strong>How well are my keywords performing?<\/strong><\/h4>\n<p>After you\u2019ve populated your website, blogs, and other content with relevant keywords, it\u2019s time to check if they\u2019re doing the work for you.<\/p>\n<p>You need to check if the keywords are<\/p>\n<ul>\n<li>Bringing in more visitors<\/li>\n<li>Ensuring better conversion rates<\/li>\n<li>Improving your page ranking on search engines<\/li>\n<\/ul>\n<p>To do all these, you need to have the following metrics<\/p>\n<ul>\n<li>Click Through Rate Average (CTR) \u2013 You can find this using Google Search Analytics<\/li>\n<li>Conversion Rate<\/li>\n<li>Page Rank<\/li>\n<\/ul>\n<p>Long-tailed keywords are the key to better and long-lasting performance on the search engines. As a startup enterprise, when you\u2019re just establishing your base in the digital space, it\u2019s best to link the right keywords to your business. Keep keywording\u2026. and checking results!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>No matter what kind of digital marketing strategy you have in place, you can\u2019t get off the first base if you don\u2019t focus on the basics \u2013 keywords, especially the long-tailed ones. As a startup, you not only have to compete against the emerging market, but also with the established brands. When you\u2019re up against [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[49,2],"tags":[51,17],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Long-tailed keywords are the key to better and long-lasting performance on the search engines. As a startup enterprise, when you\u2019re just establishing your base in the digital space, it\u2019s best to link the right keywords to your business. 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