Your content should have some purpose like improving organic visibility, engaging a visitor on reading the content and inducing him to take action after reading the content. If the reader is not happy with what he reads (if it does not form the answer for his query), he is sure to leave the page at once. Compelling content to grip the attention of the user is a powerful metric for measuring SEO success<\/b>.<\/p>\n
2. Tracking site\u2019s usabilitys<\/strong><\/p>\n A call to action should be there to help audience stick around and stay on your pages for more time. Monitor the Pages\/Session in Audience Overview in Google Analytics and it will show you the numbers\u00a0\u00a0 that help you improve SEO performance metrics<\/a>.<\/b><\/p>\n Have these ideas for improving the usability of your site<\/p>\n 3. Monitoring traffic by device<\/strong><\/p>\n Today, mobile traffic is more than that of desktop. Check for mobile friendliness and load speed of the site as they tend to be major ranking factors. Monitor mobile specific Analytics to avoid issues with usability. You can compare your desktop metrics and mobile metrics on Google Analytics and find out the range of mobile traffic to your site.<\/p>\n 4. Setting completions and tracking conversions<\/strong><\/p>\n Set up your Google Analytics to track goal completions. Your goal can be anything like tracking the number of people who visited your \u2018About us\u2019 page. Go to the overview segment under \u2018Goals\u2019 in Google Analytics and create a goal there.<\/p>\n 5. Keeping an eye on crawl data<\/strong><\/p>\n With effective building links and relevant inbound traffic, you can find Google crawl your website very often. In your Google Search Console, you will find \u2018Crawl\u2019, the menu item which will show you the total number of pages crawled every day.<\/p>\n 6. Audiitng campaign effectiveness with the number of returning visitors<\/strong><\/p>\n As you concentrate on acquiring new visitors, you need to concentrate on the number of returning visitors also. It shows how far your content engages your readers so as to return to your pages. Click on \u2018audience overview\u2019 on Google Analytics to know the ratio of new and returning visitors to your site.<\/p>\n![\"Monitoring](\"https:\/\/www.ralecon.com\/blog\/wp-content\/uploads\/2016\/11\/Monitoring-Time-on-Page.jpg\")
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